Elwood Richard, the founder of NOW®, has always believed that high-quality health products should be available to everyone. It was this principle that became the basis of the company’s activities, which the Richard family has followed for more than half a century. NOW remains the largest independent, family-owned natural products manufacturer in the United States, remaining committed to its mission of providing people with wholesome products that support healthy lifestyles.

NOW’s range includes a variety of nutritional supplements, herbs, body care products, essential oils, sports nutrition, sweeteners and other natural products. According to SPINS data as of December 1, 2018, NOW is the #2 supplement brand, the #1 selling amino acid and CoQ10, ALA and other category, and #1 among non-protein sports supplements and essential oils.

NOW products are confirmed by many independent quality certificates. All NOW® Solutions products are UL® ISO 22716:2007 certified, which meets international quality standards for cosmetics manufactured at facilities in Illinois and Nevada.

In addition, NOW’s entire line of natural products is UL® Safe Quality Food (SQF) Level II certified. This confirms that the products are manufactured to high safety standards, are non-GMO, and many are kosher and allergen-free.